A New Organic Chocolate in the Market

A New Organic Chocolate in the Market Situational Environment Demand/Demand Trends-Industry Trends Euromonitor (2012) reported that Mars was the market leader in 2010 by holding 47% market share and Snickers, Galaxy, Nestlà © and other international companies captured additional 30% share in the UAE; however, local companies concentrate on product diversification to increase market demand by changing customer perception; thus, the market growth has increased significantly.Advertising We will write a custom critical writing sample on A New Organic Chocolate in the Market specifically for you for only $16.05 $11/page Learn More Social and Cultural Environment Trends The culture and society of UAE presents a unique set of values and beliefs that are characterised by most of the countries of the Middle East. As an Islamic country, the values and cultures of the UAE are governed by the Islamic regulations, and so the people of the country want to eat Halal foods only. The population of the country c omprises of different nationals and ethnic groups where the actual Arabic language are used besides of English (which is popular language in business and other areas of communication). In case of the Countline Healthy Chocolate Bars, socio-cultural factors would have a great influence on the business, and the marketer would make sure that the contents of the product do not contain anything that are contrary with the Islamic values. Economic Environment and Trends Indexmundi (2012) reported that the UAE has an open economy along with economic diversification, which helps to develop the country than any other GCC member states. The economic growth based on many sectors including oil; however, the GDP of the country is $ 342.0 billion and per capita GDP estimated as $ 63,626, and the GDP growth is 5.2%, which demonstrates the current financial progress of the UAE (Indexmundi 2012); at the same time, the economy remained unchanged at the time of global financial crisis. However, the cen tral bank has designed fiscal policy to provide a sustainable way for exempting the negative influence of recession; therefore, the following figure shows more information Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1: Summary of economic status of UAE before, during, and after global recession Source: self-generated from UAE Economy Profile Economic environment is preferable to the foreign investors as the UAE has Efficient, Effective, and Globally Integrated trade Environment as a member of WTO; thus, the market of chocolate industry is too competitive due to have many competitors in this sector. Technological Environment and Trends The technological advancement of UAE is not less the advancement of the western countries, such as, the UK and the US; in addition, the use of Information technology brings huge economic success for this country particularly i n Dubai where most of the business transaction takes place; moreover, foreign investors are now more confident to start business here considering excellent progression. At the same time, technological invention will play a crucial role to develop strong supply chain manage system, promote new items, and expand business operation by preserving and producing the organic chocolate bars; however, the marketers of this will concentrate on e0commerce system in order to target customers in the global market particularly GCC countries. Demographic Environment and Trends Total population of the UAE in 2012 is more than 5,314,317 (annual growth rate 3.05%); however, 80% people among the total population comes from foreign countries particularly from third world nation to change their financial position and only 20% people are local citizens; however, the following tables give more information in this regard Advertising We will write a custom critical writing sample on A New Organic Ch ocolate in the Market specifically for you for only $16.05 $11/page Learn More Percentage Age (Year) 20.4% 0 to 14 78.7% 15 to 64 0.9% 65 and older Most of the people of the country are Muslim and the national religions of the country are Islam and the ethnicity of the UAE includes the Arabian, South Asian and some parts are European and American Figure 2: Age groups and Ethnic Group Source: self generated from Indexmundi (2012) However, the marketers of this company will target people of different culture along with children and teenagers; they will more concentrate on Dubai, Abu Dhabi, and Sharjah market because 84% of total population lives in these three Emirates (CIL, 2012 and Indexmundi, 2012). Political and Legal Environment and Trends Tarbuck Lester (2009) stated that the UAE has twofold legal framework (local and the federal judiciary); however, as a major Muslim country in the world, Islamic Shari’a law is the main source of legislat ion though civil law principles are using to mitigate or resolve the disputes; no foreign lawyer or firm permitted in the court. Therefore, the legal system of UAE comparatively harder to follow, but the policy makers have taken many initiatives like developed Dubai as a free trade zone due to have port with other facilities; however, first apply federal laws, for instance, the Companies Law, or the Civil Code (Tarbuck Lester, 2009, p.5). Moreover, the UAE is a suitable place for the business owner because there is no political clash and have a stable political system; in addition, the Emirates cooperate with each other to develop the country, which help the government to enact laws for the development of the trade and commerce, such as, regulations to control non-free zones (Tarbuck Lester, 2009). On the other hand, certainty of leadership, relationship with foreign countries, principles of good corporate governance, transparency, anti-money laundering, and flexible taxation poli cies provide investors a significant when deciding to invest or carry on business (Tarbuck Lester, 2009, p.9).Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competitive Environment Existing Products Currently Satisfy the Same Need as Its Product There are many national and international chocolate manufacturing companies in the UAE, but they are not concentrating on the organic chocolate bars, which indicate little pressure from competitors; therefore, Countline Healthy Chocolate Bars would be unique products in this market, for instance, Mars, Nestle, and Twix brands occupied large market share in UAE, but they are not trying organic product. Competitive Evaluation Including Strengths and Weaknesses Strengths Customer perception is changing over time; Countline Healthy Chocolate Bars would experience huge success due to lack of competitors in this sector; Efficient employees, promotional plan, strategy of the company, production costs, supply chain management; More than 75% People of the UAE like chocolate bars (Euromonitor, 2012). Weaknesses Euromonitor (2012) reported that sugar and cocoa prices continued to boost in 2011, but the government had not taken any measure in this regard; Manufacturers reduce the weight of the products and sell chocolate within existing price; Customers of the UAE historically not craze to purchase chocolate, so the spend less for this product; Manufactures like to spend little for the promotional activities though the government provides incentive in some extent. Evaluation and Detailed Assessment of Marketing Mix Strategy Product The marketer of the new organic chocolate will focus on creating a product with unique taste and flavour; in addition, the marketer will try to bring out a new demand for organic chocolates among the customers of the United Arab Emirates so that the children of this region could have better health even after ingesting excessive amounts of chocolate products. As a result, the marketer feels it necessary to promote a range of healthy ingredients through the Countline Healthy Chocolate Bars, which, for example, would include some essential substances for h uman health, such as antioxidants, chromium (to control blood sugar), magnesium, theobromine (to kindle the central nervous system and appetite), tryptophan, caffeine, and flavanols (a unique blend of phytonutrients). Countline Healthy Chocolate Bars would be tremendously nutritious; it would be a snack to generate the ideal infiltrator and would be the best chocolate ever; moreover, people in all places would have excellent benefits from the product; on the other hand, the organic chocolate would not harm the environment by any means during the entire production process. The new product would contain as much antioxidant contents as a glass of red wine and would be free from chemical herbicides, fertilizers, or pesticides; however, it is notable that the phenols in the product will develop the immune system, lessen the risk of cancer, and endorse heart-health as well as promoting overall energy levels. Price The marketer of the new organic chocolate will set a general pricing struct ure based on a series of price levels for different pack sizes, which would characterise flexible and reasonable pricing based on features, customer demands, and so on. As the business would focus on making loyal customers, it would offer the product at comparatively reasonable prices in order to ensure that the customers sustain with the brand even though there are other substitutes offered by established competitors. However, low pricing strategy would be undertaken because of a number of factors, which, for example, include the following: After the economic downturn, the purchasing power of the customers had reduced, which is still at recovering stage. There are some established businesses, which offer similar or identical products. The marketer of the new organic chocolate wishes to be the cost leader in the industry in order to gain competitive advantage. It will purchase machines for the production process from the local market to reduce initial costs. Promotion The new orga nic chocolate should build strong brand image; therefore, it is important to point out its strengths through advertisements, which would assist the business to persuade the customers; in the content of the promotions, it would highlight the positive effects and emphasis on the importance of the chocolate in public health and environment. It would use print media (like newspapers and magazines), radio campaigns, online IMC, outdoor IMC, and special campaigns through the social networking sites like twitter, Hi5, and facebook for advertisements; however, it will not be feasible for the business to promote itself through TV, as it would require huge investment. Distribution The organic chocolate would be distributed to various retail stores all around the UAE to make the product easily available to the end consumers. The distribution channel should be designed to make sure that the products are into shelves of the stores at regular intervals. Reference List CIL. 2012. United Arab Emira tes Population, , mapsofworld.com/united-arab-emirates/population.html. Euromonitor. 2012. Chocolate Confectionery in the United Arab Emirates, euromonitor.com/chocolate-confectionery-in-the-united-arab-emirates/report. Indexmundi. 2012. Country Profile of the UAE, , indexmundi.com/united_arab_emirates/. Indexmundi. 2012. United Arab Emirates Population, ,indexmundi.com/united_arab_emirates/economy_overview.html. Tarbuck, A. Lester, C. 2009. Dubai’s Legal System: Creating a Legal and Regulatory Framework for a Modern Society, , lw.com/upload/pubcontent/_pdf/pub2787_1.pdf.

Composition Essay

Composition Essay Composition Essay Composition Essay: Write It Easily Writing a composition essay proves to be challenging enough in ones first language, not to mention in a foreign language. Here you will find some tips and strategies on how to organize your writing easily and quickly, in order to get full marks in the organization aspect of your composition essay short. Composition Essay Types Narrative. In the introduction restate the composition essay topic in your own words and briefly introduce the person or incident you will be writing about. In the main body establish the background to what you are about to describe. Narrate what happened. Break this portion into 2-3 paragraphs: the introduction to the key moment, especially the key moment and the aftermath. Write all in the separate paragraphs. Use time links where possible. In the conclusion, discuss the influence a person or incident had on you and what you learned. Problem or solution. In the introduction, restate the situation in your own words. State simply that the situation involves problems, but solutions do exist. In the main body write a separate paragraph about each problem. Start with a good topic sentence describing the problem, than analyze it with the series of examples, reasons, and results. Using a clear transition statement, present one or more solutions. Use links and elaborate with reasons, examples, and results. In the conclusion of your composition essay, summarize by the restating of introduction. For and against. In the introduction, briefly restate the issue of the topic. State simply that the issue has advantages and disadvantages. In the main body write a separate paragraph about each side of the argument. Start with the clear topic sentence describing one side of the argument. Develop with 2-3 aspects. End the conclusion by weighing up both sides and expressing your opinion. Opinion. In the introduction briefly restate your topic and your opinion. In the body of composition essay, write a separate paragraph about each choice, side or key aspect. Start with topic sentence announcing your choice. Develop with several reasons and examples to justify your choice, using linking words. End your essay by restating your opinion and leaving the reader with a thought-provoking idea: After you finish writing your essay, give it a rest and turn your attention to some other task, such as writing or proofreading your summary essay. While proofreading clarifies all phrases and points, add in words that you have omitted and change words that you have mistakenly put, erase unnecessary apostrophes, add in needed. Proofread also your spelling errors, capitalization errors and comma use errors. Need Help? We Can Assist You With All Aspects of Essay Writing! If you need help with your essay writing, you are welcome to become our client and receive a professional help overnight. Read more: 250 Words per Page Term Paper Communism Paper Philosophy Term Business Ethics Paper Term Argumentative Term Paper Analysis Term Paper

Conflicts in the Workplace Research Paper Example | Topics and Well Written Essays - 3750 words - 1

Conflicts in the Workplace - Research Paper Example Managing a conflict is an important task that occurs at three levels, according to Masters and Albright According to them, first of all, an individual must know how to deal with the conflict at a personal level like when he enters a conflict with a senior, a junior, a colleague, or a client. Second, he must be able to enable others in the organization to manage their personal conflicts. This is important because those conflicts will eventually come to you taking your extra time if they are not resolved in time by the people involved. Third, he must be able to work out an effective plan or strategy that should make sure that workplace conflicts are avoided and if occur then resolved in time. Conflicts at work â€Å"reflect systemic processes and patterns in how work gets done† thus it is important to determine those patterns so that better conflict management is made possible. It is also important to discuss here why at all managing a conflict at a workplace is important and wh y medication becomes necessary. Moore defines the mediation as the involvement of a third party, the mediator, in the resolution of the conflict, where the mediator has no personal relations with any of the conflicting parties involved. The mediator does not make decisions but assists the parties to reach such a solution that is acceptable for all those involved. Doherty and Guyler suggest that â€Å"there is a direct ratio between the quality of relationships across the workplace and long-term business effectiveness and success.†

Safety And hazards of pyrotechnics Essay Example | Topics and Well Written Essays - 1000 words

Safety And hazards of pyrotechnics - Essay Example A pyrotechnic technician should be aware of the various measures of creating a convincing explosion while ensuring that they maintain control of the process. Safety refers to the situation of acquiring protection form physical, damage, harm, accidents, errors and other events that are undesirable. It is also the control of various recognized hazards to acquire an acceptable level of risk. Safety is extremely vital in daily life and human should be cautious under all circumstances especially when dealing with pyrotechnics (Agrawal 9). A hazard refers to a situation that poses a certain level of threat to property, health, environment, or life. Majority of the risks are potential or dormant and have a characteristic of theoretical risk of harm. A hazard does not exist if it does not happen. When a hazardous situation comes to pass, people call it an incident. Pyrotechnics is a dormant hazard since they have the potential to be hazardous but do not affect the people or the environment. The key factor that leads to identification of a hazard in pyrotechnics is the energy stored that can cause damage upon release. Pyrotechnics store energy in various forms, which includes chemical, thermal, mechanical, and radioactive forms. Pyrotechnics are tremendously valuable in the entertainment industry and regularly used to mark various critical events. The producers or manufacturers of such pyrotechnics have a responsibility to ensure that the individuals who use them are not liable to adverse effects. They should achieve this through ensuring that they decrease the level of toxic materials in the pyrotechnics. They should ensure that it has minimal side effect to intended users. The employee who uses these pyrotechnics should also be protected since they work with them on a daily basis. Education concerning various measures of minimizing the chances of people being affected is particularly beneficial. Employees and

Educational Software Reviews :: Essays Papers

Educational Software Reviews Software Titles reviewed here: 1) Elmo's Computer Phone 2) CD-ROM Suitcase 3) BusyTown Best Christmas Ever Elmo's Computer Phone Ages: 12 months - 3 years Price: $79.95 Distributor: Hilad 02 9700 9377 Publisher: Comfy Interactive Requirements: 486 DX, Win 95, 8 MB RAM, 4 X CD-ROM Rating: lllll Along with the Comfy keyboard this product is definitely the best tool to introduce children under three and a half years, to the joy of playing on a computer. It's also great for and all preschoolers who have not yet mastered mouse control. Using it is easy, you simply plug the phone in and move your keyboard to the side. The child operates the game displayed on the computer screen, by pressing buttons on the phone and listening to sound from the ear-piece and speaker. If you wish, the child can play using sound from the ear-piece only. This has the added advantage of reducing household noise. The game offers hours of enjoyable play for preschoolers and encourages them to recognize shapes, sounds, objects, colours, and body parts. They can play peek-a-boo, sing along and join Big Bird and Elmo in the activities they present. CD-ROM Suitcase Pic: BusyTo.bmp Ages: 3-7 years Price: $69.95 Distributor: Hilad 02 9700 9377 Publisher: Simon and Schuster Requirements: 486 DX, Win 95, 8 MB RAM, 4 X CD-ROM Macintosh: Power mac, System 7.1, 8 MB RAM, 4 X CD-ROM Rating: lllll Another bargain! This CD-ROM Suitcase from Simon and Schuster, contains 12 CD-ROMS for kids aged 3-7 years. Though these are older titles, there are enough top quality ones included to deliver top value for money. The disks include Richard Scarry's Busytown, How things Work in Busytown, How Many Bugs in a Box, More Bugs in Boxes, Alistair and the Alien Invasion, Earth 2U, Exploring Geography, Chicka Chicka Boom Boom, My Favourite Monster, Mooky Takes Manhattan, MacMillan Dictionary for Children and Road Construction Ahead. The most inappropriate game for Australia Money Town, features, US money. The other titles are of international interest however. Busytown for example giving kids practice in adding, subtracting, measuring, counting, patern matching, problem solving and early reading skills. Similarly 'How Things Work in Busytown' features eight activities that enable players to practice word recognition, vocabulary, pattern recognition, sequencing, community roles, problem solving, colour and counting skills in Busytown. 3) BusyTown Best Christmas Ever Pic: BestXmas.bmp Ages: 3-7 years Price: $49.95 Distributor: Hilad 02 9700 9377 Publisher: Simon and Schuster Requirements: Pentium 90, Win 95, 16 MB RAM, 4 X CD-ROM Macintosh: Power mac, System 7.1, 8 MB RAM, 4 X CD-ROM

Trademark

Trademarks and Commercial Identifiers Trademarks-?also known as commercial identifiers or marks-? can be words, phrases, logos, symbols, or images. Sometimes a trademark is made up of two or more of these. You can look at J just about any product and see one or more trademarks. A trademark is used to Identify a product a s being unique to the company that owns It, so therefore trademarks are extremely valuable to their owe nurse.A trademark can be identified with a company to indicate quality, flavor, scent, innovation, or any n member of â€Å"ideas† that a company wishes to express. Exclusive rights to a mark are partially established through commercial use, such as: Entering the mark on state or county records Applying the mark to signs and promotional materials using the mark on letterhead, business cards, and Web sites Marks can also be registered with the united States Patent and Trademark Office (US OPT), which gives companies more leverage should a dispute arise over a mark.The mark will return a result during redeemer searches, discouraging others from trying to claim the mark as their own, and registration puts the burden of proof of originality on any Infringer. A company may hold hundreds of trademarks. Microsoft provides a Web page lasting Its many trademarked names for games, software, fonts, brands, etc. , along with information o n how to cite each name. Microsoft also provides a page titled â€Å"General Microsoft Trademark Guidelines, † that provides very specific Instructions on referencing Microsoft trademarks and logos in any kind o f publication.Some trademarked names become so common in the language that they can become generic. This can be financially harmful to a company because the word or phrase is no longer necessary rill associated with its creator. Some common name brands that have become generic Include: Jacuzzi for hot tub Xerox for copiers Band-Aid for adhesive Astronaut for artificial grass Skilled intellectual pr operty attorneys like those at GOSH Law Partners are helpful to co nannies at every stage in the trademark process.In the design phase, our attorneys perform thorough earaches for similar phrases or logos, preventing resources from being spent on an idea unlikely t o achieve registration. Once design is complete, GOSH Law Partners assists in the preparation an d filing of the registration application and work with the SPOT to resolve objection and answer quo sections. After IF Trademarks Firsthand Lasted 1 1124/2009 6:00 PM registration is achieved, we monitor usage to assure the mark is kept in commercial u SE and is not being misused or in danger of becoming generic. GOSH Law Partners, with our deep knowledge and expertise in business and intellect al property law, understands the goals you want to achieve with your commercial identifiers and their value to your company. We will help you weigh the risks and benefits of various types of marks and enable you to make decisions you ca n be confident will be good for your business for years to come If infringements or disputes arise, we handle all details from cease and desist letters (which often end the case) through litigation. IF Trademarks Firsthand Lasted

What Is Neotraditional Architecture

Neotraditional (or Neo-traditional) means New Traditional. Neotraditional architecture is contemporary architecture that borrows from the past. Neotraditional buildings are constructed using modern materials like vinyl and mock-brick, but the building design is inspired by historic styles. Neotraditional architecture does not copy historic architecture. Instead, Neotraditional buildings merely suggest the past, using decorative details to add a nostalgic aura to an otherwise modern-day structure. Historic features like shutters, weather vanes, and even dormers are ornamental and serve no practical function. Details on the homes in Celebration, Florida provide many good examples. Neotraditional Architecture and New Urbanism The term Neotraditional is often associated with the New Urbanist movement. Neighborhoods designed with New Urbanist principles often resemble historic villages with homes and shops clustered together along quaint, tree-lined streets. Traditional Neighborhood Development or TND is often called neo-traditional or village style development because the design of the neighborhood is inspired by neighborhoods of the past—similar to neotraditional homes being inspired by traditional designs. But what is the past? For both architecture and TND, the past is usually considered before the mid-20th century when the sprawl of suburban areas became what many would call out of control.  Neighborhoods of the past were not automobile-centric, so neotraditional houses are designed with garages in the rear and neighborhoods have access alleys. This was the design choice for the 1994 town of Celebration, Florida, where time stopped in the 1930s. For other communities, TND may include all house styles. Neotraditional neighborhoods do not always have only neotraditional houses. Its the neighborhood plan that is traditional (or neotraditional) in a TND. Characteristics of Neotraditional Architecture Since the 1960s, most new homes constructed in the United States have been Neotraditional in their design. Its a very general term that encompasses many styles. Builders incorporate details from a variety of historic traditions, creating houses that might be called Neocolonial, Neo-Victorian, Neo-Mediterranean, or, simply, Neoeclectic. Here are just a few details you might find on a Neotraditional building: Complicated roof with several gables or parapetsTowers, cupolas, and weather vanesAwningsMock shuttersOrnamental bracketsHalf-timberingStained glass windowsPalladian windows, arched windows, and round windowsEmbossed tin ceilingsVictorian lampposts Neotraditional Is Everywhere Have you seen the New England chain supermarkets that look like inviting country stores? Or the drug store chain whose new building is designed to create that small town apothecary feeling?  Neotraditional design is often used for modern-day commercial architecture to create a feeling of tradition and comfort. Look for the pseudo-historic details in these chain stores and restaurants: Applebees RestaurantCracker Barrel Old Country StoreT.G.I. FridaysUno Chicago GrillRite Aid Pharmacy Neotraditional architecture is fanciful. It strives to evoke warm memories of a fairy tale past. Its no wonder, then, that theme parks such as Main Street in Disney World are lined with Neotraditional buildings. Walt Disney, in fact, sought out architects with specialties Disney wished to create. For example, Colorado architect  Peter Dominick specialized in rustic, western building design. Who best to design Wilderness Lodge at Disney World in Orlando, Florida? The team of architects chosen to design for these high-profile theme parks has been called Disney Architects. A return to traditional methods is not only an architectural phenomenon. Neotraditional Country Music rose to prominence in the 1980s in reaction to a popularization of the country music genre. As in the architectural world, traditional became something marketable, which immediately lost any notion of a traditional past because it was new. Can you be new and old at the same time? The Importance of Nostalgia When architect Bill Hirsch is working with a client, he appreciates the power of the past. It may be the design of an object in the house, he writes, such as the glass doorknobs in your grandmothers apartment or the pushbutton light switches in your great-grandfathers house. These important details are available to a modern audience—not salvaged pushbutton light switches, but new hardware that meets todays electrical codes. If the item is functional, is it neotraditional? Hirsch appreciates the humanizing qualities of traditional design, and finds it difficult to put a style label on his own house designs.  Most of my houses tend to grow out of many influences, he writes. Hirsch thinks its unfortunate when some architects criticize the new old house trend of neotraditionalism. Style comes and goes with the times and is subject to our individual whims and tastes, he writes. Principles of good design endure. Good architectural design has a place in any style. Designing Your Perfect House: Lessons from an Architect by William J. Hirsch Jr., AIA, 2008, pp. 78, 147-148Celebration - The Story of a Town by Michael Lassell, 2004